We’re here for the ones who don’t follow trends — they set them. Whether you're posted in everyday streetwear, keeping it chill in athleisure, or making noise at standout moments, NEW WAVE is built to back your confidence and raw individuality.
Our pieces aren’t just clothes — they’re a statement. A reflection of who you are, where you’ve been, and where you’re going. Every drop is designed to elevate your fit and amplify your voice in a world that tries to box you in.
Launched in 2025, New Wave represents the next evolution of streetwear in Europe. Our story begins with a solid foundation: a partnership with Be Thrived Clothing, a streetwear brand established in 2019 that has already built a reputation for affordable, stylish, and high-quality apparel worldwide.
Through this partnership, New Wave carries forward Be Thrived’s proven commitment to quality, comfort, and style — while introducing a fresh, modern identity tailored for the European streetwear scene.
We design oversized, gender-neutral, and urban-inspired pieces that go beyond
clothing — they’re about self-expression, confidence, and individuality. Every release reflects the culture and energy of the streets, made to be worn with pride.
Our customer experience is powered by a 2D team — Dope & Dedicated — ensuring you’re supported at every step. Have a question? Reach us at contact@newwaveworldwide.com and we’ll be glad to help.
With worldwide shipping and carefully packaged orders, we make sure your New Wave pieces arrive safe, fresh, and ready to wear.
